The seven-year client.
Smartbull builds technology for the Israeli capital markets. Their platforms help public companies, underwriters, and institutional investors manage IPO auctions, analyze holdings, predict index changes, and submit orders digitally. Used by leading firms in Israel and abroad, cited regularly in Globes, Calcalist, and Ynet.
Both of us work as embedded team members, not as an outside agency. We attend standups, join planning, and ship alongside the in-house team. The retainer covers a set number of days per month. No timesheets, no micromanagement. We just show up and do the work.
It's the longest, deepest relationship we have.
The platform
Four products, all built and maintained under Eyal's technical leadership. An IPO auction management system. A digital order submission platform for institutional investors. An index prediction engine that models supply and demand from tracking funds. And an insights dashboard for analyzing institutional holdings and IPO results. Real-time data, daily updates, used across Israel's financial sector.
What Eyal does
Head of R&D, 2019
Head of R&D since 2019. Manages the development team, sets technical direction, and owns the product roadmap. Seven years of building the platform from early prototype to four production products serving the institutional market. Infrastructure, hiring, architecture decisions, sprint planning, the works.
What Shiri does
Design lead, 2024
Leads all design output since 2024. Brand identity, product design, marketing materials, social content, internal communications. She's the only designer at the company, which means everything visual goes through her.
“Eyal and Shiri are not vendors. They're part of the team. They understand the product, the market, and our pace. That's rare.”
Smartbull leadership