The full package.
Studio V is an advanced laser hair removal clinic in Amsterdam. When they came to us, they needed everything: a brand that could compete with established clinics, a website that handles bookings and speaks to both Dutch and international clients, and an ongoing creative presence across social media. We became their entire creative department.
One team handles everything. That's the point.
The website
Built on Webflow with an integrated booking system, contact forms, and full localization in Dutch and English. The site handles appointment scheduling, treatment information, pricing, and client communication. Designed to feel premium and clinical at the same time.
Brand identity
Studio V came to us with a name and a vision. Everything else we built from zero.
Logo
A custom wordmark with a subtle crown monogram above the 'V'. Designed to feel premium without being cold. It holds at every scale: etched on clinic walls, embroidered on towels, printed on business cards, and rendered at 16px as a favicon. The dark version lives on cream, the light version lives on dark backgrounds. Both were tested in print and on screen.
Color palette
Cream
#F5F0EB
Background
Blush
#F0DBD2
Accent
Charcoal
#2C2C2C
Text
Warm Gold
#C9B99A
Details
White
#FFFFFF
Cards
No clinical blues, no sterile whites. The palette says luxury skincare, not hospital. Warm cream as the base, soft blush pink for accents, and charcoal for contrast. Every shade was tested across print, screen, and interior signage.
Typography
Playfair Display
Aa Bb Cc Dd Ee
Headings, hero text, brand moments
Montserrat
Aa Bb Cc Dd Ee
Navigation, body text, UI elements
Two typefaces, chosen to feel elevated but never stiff. The serif carries the brand voice, the sans handles function.
Brand system
Beyond the logo, we delivered a complete brand system: business cards, treatment menus, appointment cards, gift vouchers, social media templates, email signatures, and interior signage guidelines. Everything a clinic needs to look consistent from the first Instagram ad to the moment a client walks through the door.
Ongoing content
We manage their social media presence end to end. Content planning, graphic design for posts and stories, photography of the clinic and treatments, video content for reels and ads. Everything visual that goes out has our fingerprint on it.